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Academic Product Strategy Case Studies

Product Thinking • Strategy Frameworks • Decision Making

The following projects demonstrate how I apply product management frameworks to real-world inspired problems. Rather than theoretical exercises, these cases focus on structured decision-making, user-centric analysis, and strategic prioritization in complex scenarios.

Main Case Study

Retention Quality & Business Risk

Context: Retention operations in a regulated contact-center environment, where inconsistencies between agent dispositions and actual call outcomes created financial and compliance risks.

Approach: Designed a quality-focused product concept to detect, validate, and trace retention outcomes, reducing penalties while improving operational visibility and decision-making.

Problem Framing: Retention Quality & Business Risk🔍 Expand

Problem Framing: Retention Quality & Business Risk

What it shows: Breakdown of retention call outcomes, highlighting mismatches between agent dispositions and actual call content.
So what: These inconsistencies generated regulatory and contractual penalties, with an average business impact of approximately USD 4,000 per incident.

Proposed Solution: Assisted Detection & Validation System🔍 Expand

Proposed Solution: Assisted Detection & Validation System

What it shows: A two-module solution combining real-time detection of critical call signals with a post-call comparison between agent dispositions and call reality.
So what: This approach improves traceability, reduces penalties, and provides actionable insights for coaching, compliance, and process improvement.

Product View: Operational Dashboard & Workflow🔍 Expand

Product View: Operational Dashboard & Workflow

What it shows: Early wireframes illustrating how supervisors and analysts interact with alerts, validation results, and performance indicators.
So what: Translates abstract strategy into a usable operational tool, enabling faster decisions and continuous improvement in retention processes.

Collaborative Product Proposal

UNAB • Group Product Ideation

The Challenge: A multidisciplinary team was tasked with framing a product proposal under constrained conditions, balancing user needs, business viability, and technical feasibility.

My Contribution: I focused on structuring and aligning diverse perspectives into a single, coherent product definition. Using Lean Canvas as a shared framework, I helped translate a complex problem space into an actionable value proposition that the team could evaluate, discuss, and iterate on collectively.

Product Framing with Lean Canvas🔍 Expand

Product Framing: Translating a complex, multi-stakeholder problem into a shared and actionable product definition using Lean Canvas.

Individual Product Analysis

UNAB • Strategic Evaluation

Idea Prioritization Grid🔍 Expand

Decision Framing: Prioritization Under Constraints

Rather than treating all ideas equally, I classified competing initiatives based on value potential, uncertainty, and execution risk.

This framework helped identify which ideas represented core business value, which required validation, and which introduced operational complexity — ensuring focus on initiatives with the highest impact-to-effort ratio.

“This exercise reflects how I prioritize decisions in ambiguous problem spaces, balancing value, feasibility, and operational risk.”

Bridging Theory & Practice

These academic projects are more than assignments; they are the training ground where I honed the ability to think systematically. They demonstrate a professional product mindset that bridges theoretical frameworks with the structured decision-making required in the industry.

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